DETAILED WORK SHOWCASE / ETS / TOEFL INDIA

Making AI tangible.
Delivering the experience.

Delivered ETS / TOEFL India work in Karnal and Jalandhar: AI portrait activation, branded environments, registration, audiovisual coordination and onsite delivery.

MY ROLE: Experience delivery · AI booth operation
WORK SCOPE: AI portraits · event environments · coordinated delivery
TOOLS / CONTEXT: The Fifth Jack Experiences · Karnal & Jalandhar

Onsite AI portrait operation at a TOEFL event, with a laptop and ring light — DELIVERED WORK / PROJECT PHOTOGRAPHAI portrait operation at the event

01 / CONTEXT

One brand experience.
Two city contexts.

The Fifth Jack Experiences delivered work for ETS / TOEFL India in Karnal and Jalandhar, combining branded environments, onsite coordination and a live AI portrait experience.

The work connected several disciplines: registration, stage branding, audiovisual coordination, installation and onsite teams. The AI booth added a guest-facing digital workflow with a physical output.

KarnalJalandharETS / TOEFL IndiaThe Fifth Jack Experiences

My contribution

Experience delivery and operational coordination through The Fifth Jack Experiences, including operating the AI portrait booth with a colleague.

02 / AI EXPERIENCE

From portrait capture
to a framed takeaway.

I operated the AI portrait booth with a colleague, bringing the capture and lighting setup, laptop processing, printing and handover together onsite.

DELIVERED EXPERIENCE / PROCESS SUMMARY

Capture

Guest portrait and lighting setup

Input: a photograph

Process

AI image workflow with an operator

Output: a personalised portrait

Print & frame

Physical output and guest handover

Outcome: a framed takeaway

The delivered work was a live activation. Its product relevance comes from making a technical process usable in a real setting: a person participates, an operator handles the workflow and the output becomes a physical keepsake.

Guests interacting beside TOEFL branding — Guest interaction during the activation.

Two attendees holding a framed output against the TOEFL stage backdrop — A framed output photographed at the event.

03 / DELIVERY

Different workstreams.
A shared delivery moment.

The event environment and AI experience depended on physical production and onsite coordination. The scope below shows the areas brought together across the two city contexts.

WORKSTREAM	DELIVERY SCOPE
Branded environment	Branded areas, registration and stage branding.
Audiovisual coordination	Stage and audiovisual requirements within the event scope.
Physical production	Installation, materials and vendor coordination.
Onsite team	People delivering the guest-facing and operational work.
AI experience	Portrait capture, processing, printing and framed output.

TOEFL branded panels and installation materials — Branding elements during installation.

LED panels being assembled from the back — Physical installation behind the finished display.

04 / WORK IN CONTEXT

The venue is part
of the system.

Physical layout shapes the way people experience an event and the way teams deliver it. The venue photograph provides context for the registration, stage, branding and activation work described in this case study.

Ballroom seating and event venue layout — The event venue and seating context.

PRODUCT CONNECTION

Handoffs need to work
outside the diagram.

This work connects to product questions about the handoff between people, software and physical delivery. A useful workflow has to account for the operator as well as the guest and the final output.

05 / NEXT ITERATION

What I would explore
in a software layer.

The live AI activation offers a practical starting point for a more visible operator workflow. The ideas below are proposed improvements.

PROPOSED / 01

Job status

A queue showing where each portrait is in capture, processing and output, so the operator can locate work quickly.

PROPOSED / 02

Preview approval

A clear human review step before committing an image to physical output.

PROPOSED / 03

Recovery path

A visible way to retry failed processing and keep the guest’s output connected to the correct job.

These are next-iteration product ideas, separate from the delivered activation.

06 / SUPPORTING EVIDENCE

Delivered experience.
Visible project evidence.

The photographs show the onsite context, operation and physical work. Project scope and supporting delivery records are available for discussion alongside my contribution.

AI booth and guest-interaction photographs
Branding and installation photographs
Project scope and delivery records
Personal responsibility and workflow discussion

Discuss TOEFL work ↗

CONTINUE EXPLORINGFair Observer · Internal product systemsView detailed showcase ↗Back to all work ↗

Making AI tangible.Delivering the experience.

One brand experience.Two city contexts.

From portrait captureto a framed takeaway.